Kyrrex Ambassadors on The World Sports Scene
Kyrrex continues its active development, providing thousands of users with unique opportunities in the field of cryptocurrencies. One of the important stages of brand promotion is the cooperation and support of media partners, among which are future and established sports superstars.
That is why the company in 2022 introduced ambassadors representing the Kyrrex brand on the global sports scene. For the last few months, brand partners have been performing in arenas and winning the hearts of millions of fans in sportswear with the recognizable Kyrrex logo.
We would like to write more about each of them in order to highlight this important aspect of our comprehensive business strategy that helps develop young talent and established leaders who share Kyrrex's goals and objectives.
Kyrrex Worldwide Sports Representatives
As of July 2022, Kyrrex's partners and representatives on the sports stage are the legendary MotoGP Pramac Racing team and 6 individual athletes: racers and tennis players. Each partner contributes to the brand by educating their international audience about the benefits of the Kyrrex crypto-fiat ecosystem. The company provides them financial and other support, helping to boost their morale and performances.
Let's take a closer look at each of the brand's sports partners.
Pramac Racing MotoGP Team
Pramac Racing is a private MotoGP and MotoE racing team founded in 1999. The premier status of the team allows it to work with various motor vehicle manufacturers and attract talented riders from across the globe. Half-season figures for 2022 show that the team remains a crowd favorite in MotoGP.
In the 2022 season so far, Pramac leads all independent teams in the championship in terms of points earned. The team is on course for the title of Best Independent MotoGP Team of 2022.
Our relationship with Pramac Racing is thriving and dynamic. Representatives of Kyrrex have been at various MotoGP events to cheer on the company's ambassadors as they drive their way to glory. Kyrrex CEO Viktor Kochetov and the company's CVO Mikhail Romanenko were at the recent Barcelona Grand Prix as the Pramac team won the race flying Kyrrex's colors.
HODL! Crypto HODLers Stay Upbeat Amid Market Plunge
In recent times, the crypto market has tumbled faster than a crashing rocket. Industry darling bitcoin has shelved two-thirds of its value this year and every other major cryptocurrency has followed suit. Grand predictions that digital currencies would take over the world are looking more like a distant dream. Amid soaring global inflation and worldwide supply disruptions, a general sense of pessimism pervades the climate.
The global cryptocurrency market is now worth around $1.1 trillion, according to CoinMarketCap. Compared to the all-time high of $3 trillion, it's clear there's been a massive sell-off. Triggered by the collapse of Luna, which wiped off $20 billion in an instant, and troubles with platforms like Celsius, many investors have walked away with their money.
And yet a core group of crypto diehards remain—the HODLers. They are motivated by different purposes but united by a common belief in the staying power and long-term profitability of cryptocurrencies.
What is Hodl?
"HODL" is the popular term in cryptocurrency investment circles for the buy-and-hold trading strategy. The strategy encourages investors to ignore volatility in the near term with a belief that a token will appreciate in value over a longer time frame.
Many crypto HODLers have witnessed past bear markets that lasted months and years. Confidence similarly tanked like now and many skeptics sang requiems for crypto. But they stayed calm, kept believing and managed to multiply the value of their holdings when fresh investments poured into the market.
They see similar opportunities in the current financial crisis, the worst in more than a decade, and have been advocating patience in anticipation of a long-term bullish future.
Crypto evangelists like Michael Saylor have kept playing drums of optimism despite the general doom and gloom. The MicroStrategy CEO remains a firm believer in bitcoin's current viability and future potential despite losing almost $5bn in notional value due to the market downturn.
Crypto.com fires 260 employees, everyone blames Matt Damon
A few months ago, the cryptocurrency landscape shone bright green, major coins soared in value, and Matt Damon was cast as the poster boy of exciting risktaking with the tagline: "Fortune favors the brave".
Now with the cryptoscape looking decidedly desolate and every major digital asset in freefall, the Hollywood superstar has become a punching bag for online users for his role as face of Crypto.com in the infamous advert.
The commercial had premiered in October 2021 and was soundly panned by critics for comparing investing in crypto-assets to historical feats like traveling to space. With the recent news of layoffs at Crypto.com, the Oscar-winning actor has come in for another round of criticism for promoting a volatile class of assets.