
Cutting-edge cryptocurrency and digital banking platform Kyrrex today announced a partnership with Padel superstar and current World Number 3 Martín Di Nenno.
As part of the sponsorship agreement, Kyrrex will become an official kit sponsor for DiNenno, one of the most exciting players in the fast-growing sport of padel. Subject to competition regulations, the Kyrrex logo will be prominently displayed at the back of his official playing equipment whenever he steps onto the court at every sanctioned event and tournament.
Kyrrex сrypto trading also acquired the image rights of Martín Di Nenno for promotional purposes and plan to make him a centerpiece of the company's marketing push across all media channels in the coming months.
Said Di Nenno, who is bidding to become the top-ranked player:" I am excited to collaborate with one of the most forward-thinking cryptocurrency platforms in the world. Kyrrex is a company with a lot of ambition and unique ideas and I am happy to be on this part of the journey with them. "
The multi-year deal installs Kyrrex as a top-tier ally in Di Nenno's bid for sporting glory while creating visibility for the company and exposing a loyal and passionate fanbase to a new and innovative solution in digital banking.
Since kicking into full gear in 2021, Kyrrex has grown into a leader in regulated AML-compliant cryptocurrency trading, adopting the best practices and positioning itself as a safe and ethical outlet for corporate and retail traders.
Kyrrex founder and CEO Viktor Kochetov is thrilled with the arrangement. He said: "Martín Di Nenno's rapid rise to the upper echelons of his sport is a story of talent, grit, innovation and excellence which are the qualities we associate with our company. Every time he plays he transmits this philosophy to the fans in the stadium and at home. This is a deal that benefits us as much as it benefits him. "
The latest partnership follows earlier agreements with leading figures in other sports such as MotoGP contender and 2018 MotoGP World Champion Jorge Martin and current Moto3 grand prix champion Pedro Acosta.